According to a report by Food Allergy Research & Education, an estimated 15 million Americans currently live with food allergies. Between 1997 and 2011, the prevalence of these allergies increased by approximately 50 percent, leading to an annual economic cost of nearly $25 billion in today’s market. Despite this growth, researchers are unsure of the cause of these sometimes debilitating reactions, creating a serious medical need for tools to deal with the potential health effects associated with these allergies. Content Checked Holdings, Inc. (OTCQB: CNCK) is addressing this market through the continued development and commercialization of ContentChecked®, a family of mobile apps for individuals with specific dietary requirements and preferences.
“Born from a father’s confusion and frustration about what to feed his daughter and her friends with specific food allergies, ContentChecked was founded to design and develop solutions that will positively impact individuals’ health,” Kris Finstand, chief executive officer of CNCK, stated in a news release. “Indeed, ContentChecked is both useful, but, also necessary due to insufficient labeling laws in the U.S. and ‘shifting’ manufacturing practices.”
ContentChecked is a groundbreaking tool for people with food allergies, as it allows for accurate classification of a wide variety of products through a simple barcode scan. Available on both Apple’s App Store and Google Play, the app uses an intuitive control scheme to allow users to register specific dietary requirements. Following this registration, CNCK’s app provides an immediate solution to finding out if a product fits a person’s dietary needs. If a product isn’t a safe option, ContentChecked provides a list of potential alternatives, making it ideal for families with newly diagnosed food allergies that are still learning how to find safe foods.
Moving forward, CNCK will look to leverage the scalability of its app suite in order to expand its market share in the growing food allergy industry. In June, the company took a significant step toward sustainable growth by uplisting to the OTCQB marketplace. In addition to ensuring a commitment to accountability and transparency for shareholders, this move is also a major milestone toward CNCK’s goal of uplisting to the NASDAQ stock market at a later date.
For prospective investors, CNCK’s rapidly expanding presence in the growing and underserved food allergy market could provide a platform for strong returns in the months to come.